Week 10: Kinetic Typography

Today in class, we watched videos illustrating examples of good kinetic typography. We were required to select the two that we felt worked the best. Screenshots of the two examples I picked can be seen below:

I felt that overall, this video really worked because all of the elements coming together to convey a single, cohesive idea. From the music and motion to the visuals, everything lent itself to the idea of New York City, especially the movements of the type leading your eye up as if you are staring up at one of the many enormously tall buildings in the city. There were also words flying at you, much like the way a person can be overwhelmed by the plethora of advertisements that are thrown at you when you visit a city such as New York. The way the text was styled to look like newspaper was also a very nice and thoughtful touch.

The reason I felt that this example worked so well is because they stuck to a consistent color scheme and typeface throughout, which was a smart choice considering all of the other elements and graphics that were involved. It was dynamic without being overwhelming or confusing. Additionally, the motion and arrangement of the type (with the help of some graphics) really helps to convey exactly what is going on. You can almost see the way the experiment would play out in real life based on the movements and motions happening on screen. Everything flows together really well and overall, it is very entertaining to watch and gets the point across quite well.

Aaron Draplin Event Lecture Write-Up

Week 9: Visual Hierarchy Project Part 2

This week we were required to revise our hierarchy project again, this time designing for an 8" x 10" document. My revised 8" x 10" hierarchy can be seen below:

Week 8: Monologue Project Part 1

Today in class we began working on our monologue project. We began creating thumbnails to lay out the composition of our monologue and exploring different typefaces. The monologue I chose is from the movie, I Am Legend:

Main character, Robert Neville, played by Will Smith [talking to Anna about Bob Marley]: "He had this idea. It was a kind of virologist idea. He believed that you could cure racism and hate... literally cure it, by injecting music and love into people's lives. When he was scheduled to perform at a peace rally, a gunman came to his house and shot him down. Two days later he walked out on that stage and sang. Somebody asked him, 'Why?' He said, 'The people who were trying to make this world worse... are not taking a day off. How can I? Light up the darkness.'"

Week 7: Visual Hierarchy Project

Today at the end of class, we turned in our original visual hierarchies along with our revised versions. These can be seen below...

Original:

Revised:

Week 7: Type Designer T-shirt Project Part 6

This week, I printed out my finalized T-shirt design on iron-on transfer paper and ironed it onto a plain white T-shirt. The finished T-shirt is shown below:

Week 6: Type Designer T-shirt Project Part 5

Last week, I took the feedback I received from our critique and used it to improve my final T-shirt design. My finalized design can be seen below: