I felt that overall, this video really worked because all of the elements coming together to convey a single, cohesive idea. From the music and motion to the visuals, everything lent itself to the idea of New York City, especially the movements of the type leading your eye up as if you are staring up at one of the many enormously tall buildings in the city. There were also words flying at you, much like the way a person can be overwhelmed by the plethora of advertisements that are thrown at you when you visit a city such as New York. The way the text was styled to look like newspaper was also a very nice and thoughtful touch.
The reason I felt that this example worked so well is because they stuck to a consistent color scheme and typeface throughout, which was a smart choice considering all of the other elements and graphics that were involved. It was dynamic without being overwhelming or confusing. Additionally, the motion and arrangement of the type (with the help of some graphics) really helps to convey exactly what is going on. You can almost see the way the experiment would play out in real life based on the movements and motions happening on screen. Everything flows together really well and overall, it is very entertaining to watch and gets the point across quite well.
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