This week in class, I finished my Kinetic Monologue in Adobe Edge Animate. Here are some screenshots of some of the final project:
ART 240: Typography I
Thursday, December 4, 2014
Tuesday, December 2, 2014
Monologue Research and Ideation
Since I forgot to post my research and sketches for the monologue project on my blog, I will do that in this post.
Research
I found my monologue clip on YouTube. Here is the link to it: https://www.youtube.com/watch?v=YK-4SgpAJRs
Next, I started looking for some typefaces I could use on dafont.com. The typeface I selected was Roboto, because it has a rather large family and is easily readable.
Ideation
After selecting a typeface, I began creating thumbnail sketches to lay out my pages. They can be seen below:
Research
I found my monologue clip on YouTube. Here is the link to it: https://www.youtube.com/watch?v=YK-4SgpAJRs
Next, I started looking for some typefaces I could use on dafont.com. The typeface I selected was Roboto, because it has a rather large family and is easily readable.
After selecting a typeface, I began creating thumbnail sketches to lay out my pages. They can be seen below:
For the most part my spreads stayed true to my sketches, but after meeting with Professor Mata I did make some major adjustments to a few of them.
Week 13: Kinetic Monologue Research & Ideation
To prepare to do my Kinetic Monologue, I researched some examples of Kinetic Typography for inspiration and ideas. Here are two of the sites I found with lots of great examples:
http://vimeo.com/channels/kinetictypography
Afterwards, I started doing sketches to lay out the pages of my book. They can be seen below:
Afterwards, I started doing sketches to lay out the pages of my book. They can be seen below:
Tuesday, November 11, 2014
Week 12: Monologue Critiques
Today in class, we had the opportunity to review a few of the monologues in our class critique. Unfortunately, we did not get to all of them so we are each critiquing another person's monologue in the class. I chose Andrew Hartman's Jaws Monologue.
The cover page is effective and attention grabbing due to the use of red with the title Jaws and the red on the spine of the book, which extends to the back cover. It was a nice touch to use the actual Jaws typeface and the subtle gradient really emphasized the idea of the ocean and reminded me of the DVD cover, which I am sure was intentional.
The first spread really caught my eye and I thought that the use of space was very effective. The red text pops and catches your attention, while the word "shark?" on the 90 degree angle works nicely with the red text and creates a sense of contrast, since it is much larger. The white space on the right side really helps to bring your eye down to the corner to read "He's got lifeless eyes."
The next few spreads are all well done but seem to get slightly repetitive in that all of the text is centered on the page. I believe this works well for the second spread, since it is talking about eyes; you almost feel like the words are staring you in the face since they are so large, bold, and centered.
The spread after that is effective in the way that the type increases in size (like it's actually "coming at ya") but I think this page could've benefited from a not-so-centered composition to create a little variety. The same can be said about the next four spreads, though I enjoyed the use of the red text for the word "bite" and how the word "ya" after it actually had a chunk missing from it like it was bitten off by a shark. I also thought the page with the word "ah..." really helped with the pacing but again could've benefitted from a slightly different composition. Maybe putting the "ah..." on one side and having the opposite page be a solid black or red color, perhaps?
The next spread was one of the most effective spreads in the whole book, because it utilized a strong diagonal and stretched type to convey the feeling of "high pitch screaming". The words "high pitch" were stretched, which I found to be very effective and the word "screaming" was in red, emphasizing the bloody event which is taking place as well as the blood-curdling screams that you would picture if someone was being attacked by a shark.
The next spread is also effective, because it utilizes a gradient going from white to red to further convey the message of the ocean turning red due to all the blood. It was a subtle touch that really enforced the message and enhanced the page.
The way the next spread is set up helps draw your eye down using the white space and then you read through to the bold red words, which clearly stand out and are given more importance.
The next spread is slightly less effective and almost comes across as a filler. Again, utilizing a different composition that was more visually dynamic might've created a bit more visual interest and suspense before the reader flips to the next page.
Finally, I see the idea behind the concept for the last spread, but if you are talking about "ripping" something to pieces, I would think that the text wouldn't be cut in half so cleanly. Perhaps, you could cut the text in such a way that it looks like it was torn apart, or possibly scatter the letters to create the illusion that the sentence was ripped apart but still arrange it in a way that it readable.
Those were my thoughts on the monologue. Overall, I thought Andrew did a very nice job. His monologue was thoughtful and well-crafted. I think he made a lot of major changes that really enhanced his overall design and I think it came out very well.
The cover page is effective and attention grabbing due to the use of red with the title Jaws and the red on the spine of the book, which extends to the back cover. It was a nice touch to use the actual Jaws typeface and the subtle gradient really emphasized the idea of the ocean and reminded me of the DVD cover, which I am sure was intentional.
The first spread really caught my eye and I thought that the use of space was very effective. The red text pops and catches your attention, while the word "shark?" on the 90 degree angle works nicely with the red text and creates a sense of contrast, since it is much larger. The white space on the right side really helps to bring your eye down to the corner to read "He's got lifeless eyes."
The next few spreads are all well done but seem to get slightly repetitive in that all of the text is centered on the page. I believe this works well for the second spread, since it is talking about eyes; you almost feel like the words are staring you in the face since they are so large, bold, and centered.
The spread after that is effective in the way that the type increases in size (like it's actually "coming at ya") but I think this page could've benefited from a not-so-centered composition to create a little variety. The same can be said about the next four spreads, though I enjoyed the use of the red text for the word "bite" and how the word "ya" after it actually had a chunk missing from it like it was bitten off by a shark. I also thought the page with the word "ah..." really helped with the pacing but again could've benefitted from a slightly different composition. Maybe putting the "ah..." on one side and having the opposite page be a solid black or red color, perhaps?
The next spread was one of the most effective spreads in the whole book, because it utilized a strong diagonal and stretched type to convey the feeling of "high pitch screaming". The words "high pitch" were stretched, which I found to be very effective and the word "screaming" was in red, emphasizing the bloody event which is taking place as well as the blood-curdling screams that you would picture if someone was being attacked by a shark.
The next spread is also effective, because it utilizes a gradient going from white to red to further convey the message of the ocean turning red due to all the blood. It was a subtle touch that really enforced the message and enhanced the page.
The way the next spread is set up helps draw your eye down using the white space and then you read through to the bold red words, which clearly stand out and are given more importance.
The next spread is slightly less effective and almost comes across as a filler. Again, utilizing a different composition that was more visually dynamic might've created a bit more visual interest and suspense before the reader flips to the next page.
Finally, I see the idea behind the concept for the last spread, but if you are talking about "ripping" something to pieces, I would think that the text wouldn't be cut in half so cleanly. Perhaps, you could cut the text in such a way that it looks like it was torn apart, or possibly scatter the letters to create the illusion that the sentence was ripped apart but still arrange it in a way that it readable.
Those were my thoughts on the monologue. Overall, I thought Andrew did a very nice job. His monologue was thoughtful and well-crafted. I think he made a lot of major changes that really enhanced his overall design and I think it came out very well.
Sunday, November 9, 2014
Week 11: Monologue Project Part 2
This week, we finished up our monologue projects. After an in-progress critique on Tuesday, November 3rd, I made the necessary changes based on the feedback I received and put together my finalized black and white version (I sent my book out to Blurb to have it professionally made in color, but it will not be arriving until later on this month). Some pages from my monologue can be seen below:
Thursday, October 30, 2014
Week 10: Kinetic Typography
Today in class, we watched videos illustrating examples of good kinetic typography. We were required to select the two that we felt worked the best. Screenshots of the two examples I picked can be seen below:
I felt that overall, this video really worked because all of the elements coming together to convey a single, cohesive idea. From the music and motion to the visuals, everything lent itself to the idea of New York City, especially the movements of the type leading your eye up as if you are staring up at one of the many enormously tall buildings in the city. There were also words flying at you, much like the way a person can be overwhelmed by the plethora of advertisements that are thrown at you when you visit a city such as New York. The way the text was styled to look like newspaper was also a very nice and thoughtful touch.
The reason I felt that this example worked so well is because they stuck to a consistent color scheme and typeface throughout, which was a smart choice considering all of the other elements and graphics that were involved. It was dynamic without being overwhelming or confusing. Additionally, the motion and arrangement of the type (with the help of some graphics) really helps to convey exactly what is going on. You can almost see the way the experiment would play out in real life based on the movements and motions happening on screen. Everything flows together really well and overall, it is very entertaining to watch and gets the point across quite well.
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